Implementing the four major strategic development of Changli Fossil Cultural Industry

Lin'an People's Government
In Lin'an People's Square
Changhua stone, ranking four famous stone in China. And with Tian Huang and Furong, they are also called China's "Seal Three Treasures". Her "national treasure" is well -known at home and abroad.
This, the leading stone of the jewelry jade world, is the extraordinary favor of nature's ancient and mysterious land, and it is also the selfless gift of nature for human beings.
Thestone is named for its place of origin. In history, there were Changhua County, and then returned to Lin'an City. Lin'an is located in the northwestern part of Zhejiang in the hinterland of East China. It is connected to Hangzhou in the east, integrated with Shanghai, Huangshan in the west, is adjacent to Anhui, and is looking at Fuchun in the south. It is a national forest city. Essence Lin'an is not only the hometown of Qian Wu Su Wang Qianqian Qian Qian Qian Qian Qian, but also the source of the two major water systems of Qiantang River and Taihu Lake. The spectacular Tianmu Mountains and the magnificent Huangshan Mountains are intertwined here, giving special geological conditions and rich ecological resources. Among all counties and cities across the country, they have the two national nature protection of the two national -level natural protection of "cool peaks" and "Tianmu Mountain". The magnificent landscape of the district can be described as "Long Feifeng Dance controls Wu Yue, and the lion squats like the southeast of Liwei Town." The historical accumulation of the deep Wuyue culture, the development relics of many Buddhist Taoism, allows people to enjoy the green ecology, while being in Lingshan Showshui, but also enjoy the historical culture of the stone that is hidden in the states and the long -lasting prints. culture.
The seal of chicken blood stones
Changhua stone production area, from Yuyan Mountain, Longgang Town 100 kilometers northwest of Jincheng Town Street, Lin'an City. The mountain roads here are rugged, and the mountains are quiet on both sides. There is a narrow field in the middle. The annual precipitation reaches 1700 mm. More than 1230 meters above sea level. As the so -called "mountain is not high, there is a immortal name, the water is not deep, and there is a dragon." According to the "Changhua County Chronicle" records: Yushan Township, Changhua County, Southern Song Dynasty, and 11 miles. After scientific detection and mining practice, the ore veins of Changhua Stone area are 50 square kilometers.
Conalite is a big family. The representative is the colorful chicken blood stones, as well as the unique Changhua colorful frozen stone. Since the 21st century, it has been found to have been mining of Huangshi Huangshi and Changhua Tianhuang bloodstone. There are more than 100 varieties of Changhua stone.
In historical materials and archeological discoveries so far, the mining and utilization of Changhua stone began in the Warring States Period, and it has a history of more than 2,300 years. Changhua Stone (chicken bloodstone) began as the super printed stone in the Song Dynasty, and the Ming and Qing dynasties were prosperous in the Ming and Qing dynasties. The carving process of Changhua Stone (chicken bloodstone) is included in the national intangible cultural heritage.
At present, Lin'an has 2 masters of jade carving, 2 provincial arts and crafts masters, and 6 provincial carving masters, and more than 200 professionals engaged in stone carving art processing. There are more than 200 processing sales points in Yushan Village and Guoshi Village in the place of origin. There are more than 200 processing and sales enterprises in Jincheng Street, Changhua Town, Hangzhou, Shanghai, and Shanghai in Lin'an. The added value can reach more than 200 million yuan.
Cong Hua Shi, as a precious resource and unique cultural carrier unique to Lin'an City, the Municipal Party Committee and Municipal Government attach great importance to it, and firmly grasp the strategic decision of the central government to promote the great prosperity of cultural development and the strong development of cultural creativity in Hangzhou City, Zhejiang Province. The timing of the industry is guided by implementing the scientific concept of development, accelerating the core competitiveness and overall strength of Lin'an's cultural and creative industry, prioritizing the development of advantages and creative industries, giving full play to the unique resource advantages of Changli, deep excavation The connotation of stone culture, relying on the existing industrial foundation, improving the market system, optimizing the industrial environment, promoting scientific and technological innovation, product innovation, creating a national stone industry cluster, promoting the leapfrog development of the national stone cultural and creative industry, and striving to create Lin'an's first cultural and creative industry Essence
. Implementing the market drive strategy, promoting the pace of construction of Changye's special industrial bases
The Lin'an Municipal Government has formulated and introduced the "Twelfth Five -Year Plan" cultural and creative industry development plan for Lin'an City and the "Lin'an Municipal People's Government about "Several policy opinions for supporting the development of cultural and creative industries" are formulating the "Three -Year Action Plan for the Development of Guoshi Cultural and Creative Industry in Lin'an City", and the overall layout of Changhua Shiwen Cultural and Creative Industry has formed a new development pattern.
1. Construction of Changhua Stone Cultural City
Canghua Guoshi Cultural City is a key modern service industry construction project in Zhejiang Province and the top ten characteristic support projects in Hangzhou. Guoshi Trading Professional Market is the goal. The total investment of the project was 160 million yuan. The first phase of the planned land for 45 acres has been completed and opened in 2011. The second phase of construction project was launched in 2012. At present, the Guoshi Cultural City Professional Market has settled in more than 130 merchants, and its sales have reached more than 100 million yuan in the past year. At the same time, the "Sunday Taobao Market" was opened in Guoshi Cultural City, which gathered popularity and produced a significant market effect.
2. Create Chicken Blood Stone Culture Street
In in the central urban area of ​​Lin'an City, a new street street of chicken blood stone culture was built in 2010. There are more than 80 professional stone operating companies, operating households, and stores. Since opening the street, a series of national stone cultural activities such as Lin'an City, Lin'an Guishi Cultural Festival, and Changhua Stone Famous Exhibition have been held. window.
3. Cultivation of Changfa fossil origin characteristic area
Yushan and Guoshi Village, located in Shangxi, Longgang Town, are the origin of Changli. Culturally established relevant local towns, villages, and municipal departments to coordinate and coordinate, and implement the origin of "integration, promotion, and expansion" in installments. At present, the most popular collection, viewing, auction, carving, and transactions of the most popular native origin are constantly being improved, showing a good development momentum.
. Implementation of the industrial extension strategy and improving the core competitiveness of the Changli industry
1. Extend the industrial chain and value chain
The opportunity to implement the implementation of the Changhua Guoshi Cultural City Construction Project to attract other jewelry , Jade and cultural crafts enterprises enter the park, expand the market, and do large -scale. Organize talents, focus on breakthroughs, and develop new products of Changli fossils, including Yinshi Cultural Series, Carvings Seal Carving Series, Special Combination Series, Jewelry Pendant Series, and continuously improve the industrial development, processing, outsourcing, and sales of Changhua stone cultural products Strive to improve the level and added value of Changfa's carving processing arts, implement new ideas in industrial orientation, and accelerate the integration and expansion of the business services, tourism, and cultural industries.
"Golden Large Swiss Beast"
2. Cultivate the development of leading enterprises
This key brand enterprises with high sculpture processing and development level, strong market development capabilities, and leading in the same industry, organize each year, organize each year Carry out the "Five Star Stores" selection activities of Changhua Stone, start a number of "boutique stores", cultivate a number of "cultural businessmen", and cultivate a number of "famous shops and famous shops".
3. Improve the quality of the talent team
The research and dissemination of "stone culture", actively strengthen communication with all sectors of society inside and outside the city, establish talent bases with relevant colleges and universities, and set topics. By hosting cultural exchanges such as academic seminars, publishing and publication, greater social influence. Domestic carving masters are invited to organize the training and marketing training of "carving skills", and actively carry out the evaluation of relevant professional title of employees. At the same time, setting up stone carving professional classes in Changhua Vocational High School, schools and enterprises jointly cultivate arts and crafts talents. Formulate standards, inspire strong enterprises and carved masters at the Hangzhou level to open stone carving creation rooms, studios, etc., to bring apprentices, accelerate the cultivation of local arts and crafts talents, and continuously improve the level of craftsmanship of stone carving technical talents.
. Implementation of brand promotion strategies, enhance the popularity of the Changli "national stone" brand
Changhua stone publication
1. Establish industry standards Certification work, strengthen communication and cooperation with business departments such as the state, provincial, Hangzhou, etc., accelerate the formulation of local standards for the national classification standards of chicken blood stones, and standardize the management of the Changli fossil industry by formulating product technical indicators and quality standards, etc. Heights of industrial development.
2. Carry out brand promotion activities
Organized a set of "Treasure Hunt" and CCTV's ten sets of "Geography China" column into Lin'an. , Assisted in the production of "National Treasure Archives", and filmed and broadcast a special film of chicken bloodstone science and education; , Improve Changye Fossils and Culture.
3. Expansion of external exchanges
In organizational participation in the China Yiwu Cultural Products Expo, Shenzhen Cultural Products Expo, China Famous Stone Carving Art Exhibition, Hangzhou West Expo, Hangzhou "Liangzhu Cup" Jade Evanization Exhibition And various exhibition evaluation and exhibition activities such as the "Tianshu Award" and "China India · Golden Stone Award" and other exhibitions organized by the China Jewelry and Jewelry Industry Association to integrate advantageous resources and further enhance the overall popularity and reputation of Changli fossils. Expand domestic and foreign markets.
"Frozen War"
Ip works "Purple Qi East"
. Implementation policy promotion strategies, stimulating the development of Changye fossil industry
1. Improve government functions
Strengthen government service support, strengthen planning guidance, formulate incentive policies, preferential tax measures, and build industrial base platforms. Strengthen environmental protection, do everything possible to eliminate the primitive, backward, and decentralized market models that are not conducive to development, optimize the system and market environment of the sustainable development of the Changhua stone industry, and further enhance the confidence and determination of enterprises to accelerate development.
2. Standardize industry development
Sengchang fossil industry associations, give full play to the positive role of close communication between the government and the owner, the service guidance industry, and strengthen the industry's self -discipline The current situation, expand the service field, extend the scope of service, and enhance service functions; at the same time, establish an industry work mechanism, effectively strengthen the construction and market supervision of industry associations, create fair competition, standardized and orderly market environment, promote the strategic upgrade and available strategic upgrade and available Changye fossil industry. Continuous development.
3. Introduction to support policies
The 5 million yuan of special funds for cultural and creative industries each year. On the basis of the development of the original policy support, the special support policies for the development of Changli Cultural and Creative Industry Development Development of Changli Culture and Creative Industry Culture will be introduced to focus on the excavation and research, publicity, exchanges, product development, activities, and talent training of Changhua stone industry culture. , Injecting a strong driving force into the development of the Changhua stone industry, inspiring the development of the Changli fossil industry.
. Development goals
Through three years, by 2015, we strive to build a professional market system that integrates various types of jewelry and jade processing services based on Changli fossils. Cultivate 15 powerful and influential leading enterprises with influential and influential Changhua stone; new national, provincial, and Hangzhou municipal stone carving art masters; 400 stone carving craft professionals in the city, 500 jewelry and jade marketing talents, Guoshi industry There are 800 operators and 3,000 employees. The annual value -added of the art industry mainly based on the industrial industry of Changhua has reached more than 300 million yuan. Taking the national stone cultural industry as the link, it drives the development of commerce, tourism, finance, and service. It will become the most distinctive jewelry, jade processing and sales base in East China. Jade jewelry characteristic industrial base. The Changli fossil industry has become the most influential brand, the most distinctive first industry, and the most popular first market in the city's cultural and creative industry; Compatible with modern atmosphere, strong strength, strong and competitive cultural industry.
"Tian Huang Boyi Four Constitution"
The road of construction of Chinese jewelry and jade jewelry characteristic industrial base